COMMITTEE ON LEGISLATIVE RESEARCH

OVERSIGHT DIVISION



FISCAL NOTE



L.R. NO.: 3153-16

BILL NO.: HCS for SS for SCS for SB 763 with HA 2, HA 3, HSA 1 for HA 4, HSA 1 for HA 7, HA 8, HA 9

SUBJECT: Merchandising Practices; Telecommunications

TYPE: Original

DATE: May 10, 2000


FISCAL SUMMARY



ESTIMATED NET EFFECT ON STATE FUNDS
FUND AFFECTED FY 2001 FY 2002 FY 2003
General Revenue (Up to

($469,325)

(Up to

($264,030)

(Up to

($269,273)

Total Estimated

Net Effect on All

State Funds

(Up to

($469,325)

(Up to

($264,030)

(Up to

($269,273)





ESTIMATED NET EFFECT ON FEDERAL FUNDS
FUND AFFECTED FY 2001 FY 2002 FY 2003
None
Total Estimated

Net Effect on All

Federal Funds

$0 $0 $0



ESTIMATED NET EFFECT ON LOCAL FUNDS
FUND AFFECTED FY 2001 FY 2002 FY 2003
Local Government $0 $0 $0

Numbers within parentheses: ( ) indicate costs or losses.

This fiscal note contains 7 pages.

FISCAL ANALYSIS



ASSUMPTION



Officials from the Office of the Attorney General (AGO) assume the need for One Assistant Attorney General IV (1 FTE at $50,000 per year) and associated expense and equipment to implement the provisions of this proposal. The AGO assumes it would still be responsible for enforcement and calls related to the no-call unit. However, in a previous proposal in which the SOS was responsible for administering the no-call database, the AGO had assumed it could absorb any additional costs with existing resources. Therefore, Oversight has not included such costs in the fiscal impact specifications below.



A similar previous proposal required that a no-call database be housed in the Office of the Secretary of State (SOS). Oversight has included those same assumptions and costs for purposes of completion of this fiscal note. The SOS assumed the proposal establishes a database to compile a list of residential subscribers who object to receiving telephone solicitations and establishes a toll-free telephone number that residential subscribers may call in order to be included in the database. SOS officials noted that their assumptions are based on limited research they were able to perform in a short amount of time. They noted there are several states which have enacted or considered this type of proposal. Officials believe that the following assumptions could be made more accurate based upon further contact with these states, as well as additional research. The SOS assumed an initial significant increase in workload for the first several months, resulting in the need for 15 temporary staff. However, the SOS assumed the need for three full time employees on an ongoing basis. Following are the SOS assumptions:



Assumption I: Officials assume that the SOS will not contract out for the establishment and operation of the database and the toll-free number. If the SOS were to contract out for these services, however, they estimate that it would cost $5.00 per registered residential subscriber multiplied by 5% of the residential telephone lines in Missouri. According to the Public Service Commission, there are 3.5 million residential phone lines in the state, of which 5% would be 175,000. Thus, they estimate the costs would $875,000 ($5.00 x 175,000) to contract out for these services. Included in the estimated fee would be project implementation, as well as the design of the database, telephone system and web page; maintenance of the database; manning of the toll-free telephone line; registration of Missouri residents that want to be placed on the "Do Not Call List"; registration of the telephone solicitors; processing of all fees received from







ASSUMPTION (continued)



telephone solicitors; maintenance of a web site where telephone solicitors can download the "Do Not Call List" from the Internet and Missouri residents can register on the List; remittance of all fees to the state of Missouri; distribution of the information on the database to telephone solicitors; and production and shipping of public service announcements to radio and television mediums. SOS officials have based their assumptions on information they received orally from a company that currently provides these services for Georgia and Oregon.



Assumption II: Because they anticipate an influx of telephone calls by Missouri residents to the toll-free number during the first several months that the database and toll-free telephone number

are in operation, SOS officials assume that more staff will be needed during this time frame. In Georgia, twenty-seven staff answered the toll-free telephone number and three staff processed mail during the first three months the "Do Not Call List" was in operation. During the first month that the database and toll-free telephone number were in operation in Georgia, 20,000 residents enrolled on the list. During the second month, 60,000 residents enrolled, and during the third month 15,000 enrolled. Eventually, the number of residents enrolling on the list in Georgia leveled out to around 5,000 per month. SOS officials are therefore assuming they will need 15

temporary clerical positions during the first several months that Missouri's database and toll-free number are in operation to handle the influx of telephone calls by Missouri residents wanting to register. Missouri is not charging a fee for its residents to register, while Georgia does. It is possible that a larger percentage of Missourians will register as compared to other states that do charge fees.



Assumption III: In estimating the cost of the telephone bills for the toll-free number during the first year, SOS officials assumed that 5% of Missourians with residential telephone lines will call wanting to be registered, based on the experience of Georgia. Therefore, officials assume that during the first year of operation, 175,000 Missourians would call to be registered on the database (5% of 3.5 million residential telephone lines). They assume that each call will last about five minutes and that the cost will be 10 cents per minute per call. Therefore, costs are assumed to be $87,500 (175,000 calls @ five minutes per call @10 cents per minute). Additionally, officials estimate they will have twenty lines on the toll-free system and that each line will cost about $20 per month to maintain for a total cost of $4,000 (for 10 months). Total telephone bills for the first year on the toll-free system will be $91,500. SOS officials assume that after the first year only about 5,000 Missourians will register on the "Do Not Call List". Therefore, subsequent years' telephone costs will be $25,000 (5,000 calls @ five minutes per call @ 10 cents per minute), plus $4,800 for phone lines (20 lines @ $20 per line for 12 months), or a total of $29,800 annually.



ASSUMPTION (continued)



Assumption IV: The proposal requires the SOS to contract for public service announcements designed to promote the database and the toll-free telephone number. Officials assume that the public service announcements will only be run on radio and commercial television stations and that these mediums will run these ads at no cost. The SOS currently has the capability to produce these public service announcements. They estimate it would cost $2,000 to produce, duplicate, process and mail a series of three radio ads on one tape to all Missouri radio stations, and it would cost $5,000 to produce, duplicate, process and mail a series of two to three television ads on one tape to all commercial television stations in Missouri.



Assumption V: SOS officials assume that the telephone system that will be needed to establish the toll-free telephone number will cost about $25,000. They base this cost on the cost of the telephone system used by Georgia to implement its "Do Not Call List". The telephone system

should be an automated voice response system that allows the Missouri resident calling to give their name, address and telephone number. Because many people prefer to talk to a person as opposed to a computer system, there will need to be a live operator option. Additionally, they estimate that there will need to be at least 20 lines dedicated to the telephone system to handle the large influx of telephone calls during the first several months that the toll-free number is available. In the first 90 days that Georgia's toll-free number was in place, 95,000 applications by residents wanting to be placed on the "Do Not Call List" were processed. Some days there were as many as 7,000 to 8,000 calls per day on the toll-free line in Georgia.



Assumption VI: Officials assume that it will cost $22,000 for the first year to lease office space for the 15 temporary clerks. They estimate that they will need 2,200 square feet of space for these employees and that this space, including utilities (except telephone) will cost $10 per square foot to lease for one year.



Assumption VII: The proposal authorizes the establishment of a database so that consumers can avoid unwanted telephone solicitations. This will require the SOS and the Public Service Commission (PSC) to promulgate rules. Based on experience with other divisions, the rules, regulations and forms issued by the SOS and PSC could require approximately 34 pages in the Code of State Regulations. For any given rule, roughly half again as many pages are published in the Missouri Register as in the Code because cost statements, fiscal notes and the like are not repeated in the Code. Estimated costs are $22.50 per page in the Missouri Register and $26.50 per page in the Code of State Regulations. The actual costs could be more or less than the numbers given. The impact in future years is unknown and depends upon the frequency and length of rules, filed, amended, rescinded or withdrawn.





ASSUMPTION (continued)



In carrying out their duties under this proposal, SOS officials indicate they will require 15 temporary clerks working 1,000 hours each to be responsible for answering the toll-free telephone number and registering Missouri citizens on the database. Additionally, these employees will also be responsible for processing any applications from Missouri citizens that are mailed or are sent in on the Internet. These employees will be temporary and will only be needed during the first several months that the database and toll-free telephone number are in operation in order to handle the anticipated influx of telephone calls of those Missourians wanting to register on the "Do Not Call List". SOS will also require two Clerk III's for registering and processing all applications received via the toll-free telephone line, through the mail and through the Internet, registering all telephone solicitors that want to do business in

Missouri, collecting and processing annual fees from telephone solicitors, and helping with any overflow calls on the toll-free telephone line. Also, one Computer Information Technical Specialist I will be responsible for designing and maintaining the database of Missouri residents that do not want to be solicited, making sure the program runs smoothly, and remitting information on the database to telephone solicitors on a timely basis. SOS officials assume that, at least initially, the proposal would require supervisory personnel, but anticipate being able to absorb these costs.



Oversight adjusted SOS estimates to eliminate rental and related costs for the three permanent FTE requested by the SOS, assuming space for this few number of FTE could be found within existing office space. Rental costs for the 15 temporary positions are included in the fiscal estimates.



In response to a similar previous proposal, officials from the Office of State Courts Administrator, the Office of the State Treasurer, Department of Economic Development - Division of Credit Unions (DCU), Department of Economic Development - Office of Public Counsel (OPC), Department of Revenue (DOR) and the Office of the State Public Defender (SPD) assumed the proposed legislation would have no fiscal impact on their agencies.



In response to a similar previous proposal, officials from the Office of Prosecution Services (OPS) assumed the proposal would have no fiscal impact on their agency. OPS assumes the proposal could have an unknown fiscal impact on local prosecutors; however, OPS assumes that any costs incurred would be minimal and could be absorbed with existing resources.





ASSUMPTION (continued)



In response to a similar previous proposal, the Department of Economic Development -- Public Service Commission (PSC) assumed there would be no fiscal impact on their agency. However, PSC has verbally indicated that this proposal, as written, could fiscally impact their agency if residential subscribers are required to contact the PSC to object to receiving telephone solicitations. Oversight assumes that the Attorney General would be responsible for the operation and compilation of the database and that any additional workload on the PSC would be minimal and could be absorbed with existing resources.



Officials from the Department of Corrections (DOC) did not respond to our fiscal impact request. Oversight assumes this proposal would have minimal impact on the prison and

probation populations. The exact cost cannot be determined, but is expected to be less than

$100,000 annually.





FISCAL IMPACT - State Government
FY 2001

(10 Mo.)

FY 2002 FY 2003



GENERAL REVENUE FUND

Costs - Secretary of State (SOS)

Personal Service (17 FTE, including 15 temporary clerical for FY 01 only)

Fringe Benefits

Equipment and Expense

Total Costs - SOS



Costs - Department of Corrections



ESTIMATED NET EFFECT ON

GENERAL REVENUE FUND









($168,800)

(24,081)

(176,444)

($369,325)



Less than

($100,000)



(Up to

($469,325)









($98,364)

(30,060)

(35,606)

($164,030)



Less than

($100,000)



(Up to

($264,030)









($102,298)

(31,262)

(35,713)

($169,273)



Less than

($100,000)



(Up to

($269,273)



FISCAL IMPACT - Local Government FY 2001

(10 Mo.)

FY 2002 FY 2003
$0 $0 $0



FISCAL IMPACT - Small Business



Certain businesses that participate in telemarketing solicitation efforts could be fiscally impacted as a result of this proposal.





DESCRIPTION



The proposed legislation would establish guidelines for telemarketing. It would establish and provide for the operation of a statewide no-call database within the Office of the Secretary of State to compile a list of consumers who object to receiving telephone solicitations. It would also establish a toll-free telephone number to receive telemarketing complaints.



This legislation is not federally mandated, would not duplicate any other program, but would require rental space.





SOURCES OF INFORMATION



Office of the Attorney General

Office of the Secretary of State

Office of State Courts Administrator

Office of the State Treasurer

Department of Economic Development - Office of Public Counsel

Department of Revenue

Office of the State Public Defender

Department of Economic Development - Division of Credit Unions

Office of Prosecution Services

Department of Economic Development - Public Service Commission

Department of Corrections











Jeanne Jarrett, CPA

Director

May 10, 2000