SB 758 - Currently, manufacturers of intoxicating liquor other than beer and wine may offer consumer cash rebate coupons. This act allows manufacturers of beer and wine to also offer such coupons. This act also allows retailers of intoxicating liquor to offer coupons, premiums, prizes, rebates, loyalty programs, and discounts to consumers as an inducement to purchase merchandise or liquor. Any incentive offered under this act shall be paid for by the retailer. If a retailer offers a loyalty program, this act requires the retailer to include all nonalcoholic merchandise or intoxicating liquors in the program, and apply rewards at the same rate. Further, retailers may display advertisements of intoxicating liquors that list the amount of any incentive offered, and the retail price after the discount, so long as the advertisement does not advertise a price that is below the retailer’s actual cost.
This act is similar to HCS/HB 433 (2017).