HCS/HB 1653 - This act permits retailers of intoxicating liquor to offer coupons, premiums, prizes, rebates, loyalty programs, or discounts of any kind as an inducement to purchase nonalcoholic merchandise or intoxicating liquor as well as purchase, publish, or display advertisements of intoxicating liquors that list the amount of the rebate or discount and the retail price after the rebate or discount. The retailer shall assume the cost of the sale or discounted price. A wholesaler shall not directly or indirectly fund the cost of any cash rebate program and no manufacturer shall directly or indirectly fund the cost of any cash rebate program or loyalty program. This act prohibits a retailer from advertising any intoxicating liquor or nonintoxicating beer at a price below the retailer's actual cost, including nay combination of coupons, premiums, prices, rebates, loyalty programs, or other discounts. This act is similar to SB 758 (2018) and HCS/HB (2017). MIKE WEAVER
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