SB 431 - This act creates a Do-Not-Mail list, which shall contain a list of Missouri residents, age 70 or older, who request not to be sent direct mail solicitations.
The Attorney General must create and administer the list, must promulgate rules for the list by January 1, 2012, and must have the list in operation by July 1, 2012. The Attorney General must regularly update the state list with the names of eligible Missourians that appear on any similar federal list.
Information on the list is not considered a public record.
The Attorney General may seek an injunction and a civil penalty up to $5,000 for each knowing violation or threatened knowing violation of the act. Any person who has received more than one direct mail solicitation in a year in violation of the act may bring an action to enjoin or seek damages, or both. The act includes a statute of limitation on bringing such an action.